Qatar World Cup 2022: How brands are navigating the controversial tournament
By A Mystery Man Writer
Description
Sponsors are having to navigate human rights concerns and other social issues that have overshadowed run-up to the Middle East's first World Cup
![Qatar World Cup 2022: How brands are navigating the controversial tournament](https://media.npr.org/assets/img/2022/11/18/gettyimages-1244822050_slide-c47f7e1b7f610f7e4207e264ad998d66c08b913b.jpg)
Why Qatar is a controversial host for the World Cup : NPR
![Qatar World Cup 2022: How brands are navigating the controversial tournament](https://prowly-uploads.s3.eu-west-1.amazonaws.com/uploads/60169/assets/541895/large-0835e400c1ec0e79184223d5c775ff4a.png)
Top 3 Search Trends Ahead of the Qatar 2022 World Cup
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Qatar's Tarnished World Cup Is Too Big for Brands to Boycott - BNN Bloomberg
![Qatar World Cup 2022: How brands are navigating the controversial tournament](https://media.cnn.com/api/v1/images/stellar/prod/221215124953-qatar-world-cup-coca-cola.jpg?c=original)
Brand it like Beckham: How has this World Cup affected the 'brands' associated with it?
![Qatar World Cup 2022: How brands are navigating the controversial tournament](https://marketingweek.imgix.net/content/uploads/2022/04/27100328/shutterstock_1984154447.jpg)
The road to Qatar: Is your brand ready?
![Qatar World Cup 2022: How brands are navigating the controversial tournament](https://img.lemde.fr/2022/11/10/468/0/5616/2808/1440/720/60/0/6cda558_1668086264491-gettyimages-1438647138.jpg)
2022 World Cup: Criticism of Qatar finds unequal resonance around the world
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The Qatar World Cup Exposes Soccer's Shame - The Atlantic
The 2022 World Cup in Qatar has caused a reputation crisis for
![Qatar World Cup 2022: How brands are navigating the controversial tournament](https://image.cnbcfm.com/api/v1/image/107154789-1669033038188-gettyimages-1325774702-al_11696_2021062771451904.jpeg?v=1669036894)
Qatar World Cup 2022: Teams ax pro-LGBTQ armbands after FIFA threats
![Qatar World Cup 2022: How brands are navigating the controversial tournament](https://www.middleeasteye.net/sites/default/files/styles/landing_tile/public/images-story/OJD25SVI5NILPCO6TZ3ZNCLTZI.jpeg.webp?itok=UzVNvVyo)
Qatar World Cup 2022: How brands are navigating the controversial tournament
![Qatar World Cup 2022: How brands are navigating the controversial tournament](https://www.cityam.com/wp-content/uploads/2022/09/GettyImages-1388828855.jpg)
Qatar 2022 World Cup: How can brands navigate the tournament?
![Qatar World Cup 2022: How brands are navigating the controversial tournament](https://idsb.tmgrup.com.tr/ly/uploads/images/2022/12/01/244415.jpg)
Qatar World Cup: The West's Eurocentric and Orientalist view
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