How Greggs united a divided foodie nation
By A Mystery Man Writer
Description
Blending a clever launch strategy with a healthy dose of hype, Greggs took plant-power mainstream in 2019 with the launch of its vegan sausage roll.
![How Greggs united a divided foodie nation](https://marketingweek.imgix.net/content/uploads/2020/03/23132329/GreggsVeganSausageRoll.jpg?auto=compress,format&q=60&w=750&h=460)
How Greggs united a divided foodie nation
![How Greggs united a divided foodie nation](https://www.nationalworld.com/jpim-static/image/2023/03/29/16/NWLD-composite-Tiktok-food-MH.jpg?width=1200&enable=upscale)
US chef turns classic British meals inside out
![How Greggs united a divided foodie nation](https://marketingweek.imgix.net/content/uploads/2020/03/30134042/edf-energy-campaign.png?auto=compress,format&q=60&w=736&h=491)
How EDF's energy health check campaign helped boost brand affinity
![How Greggs united a divided foodie nation](https://marketingweek.imgix.net/content/uploads/2020/08/25150756/Sec.70003.08-The-Greggs-Vegan-Steak-Bake-Launch-1.jpg?auto=compress,format&q=60&w=736&h=413)
Greggs sharpens digital focus as it refreshes five-year strategy
![How Greggs united a divided foodie nation](https://www.thesun.co.uk/wp-content/uploads/2024/01/Untitled-design-20-2.png?strip=all&quality=100&w=1080&h=1080&crop=1)
Straight to jail' scream punters as American tourist tries
Sunday dinner - burger & fries Burgers are sich a quick and convenien
![How Greggs united a divided foodie nation](https://www.thecasesolutions.com/wp-content/uploads/2022/09/HIGH-LOW.png)
Gregg's: Food on the GO Case Solution And Analysis, HBR Case Study Solution & Analysis of Harvard Case Studies
The Christmas content is here!! I don't about you but I feel like ever
![How Greggs united a divided foodie nation](https://www.spectator.co.uk/wp-content/uploads/2023/02/CNP2JT.jpg?w=4260)
Why Greggs is the modern-day Lyons Corner House
![How Greggs united a divided foodie nation](https://static.independent.co.uk/2023/06/08/19/PA-72188274.jpg?width=1200&height=900&fit=crop)
Distribution of Greggs vs Pret is the true sign of the North-South divide, study says
from
per adult (price varies by group size)