Just take the pouch out': How Step One tweaked its underwear for
By A Mystery Man Writer
Description
Women already made up 40 per cent of men's underwear brand Step One's customer base. But designing a product for them proved trickier than expected.
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Bamboo Underwear, No Ride Up - Ultra Glide Lycra Underwear
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IR Pro articles- Page 109 of 345 - Inside Retail Australia
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STEP ONE Mens Underwear Boxer Briefs for Men Pack of 3 - Underwear for Men, Moisture-Wicking, 3D Pouch + No Ride Up Boxer Briefs for Men, Mens Boxers Briefs Fabric Derived from
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Men's Underwear Guide
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STEP ONE Mens Underwear Boxer Briefs - Underwear for Men, Moisture-Wicking, 3D Pouch + No Ride Up Boxer Briefs for Men, Mens Boxers Briefs at Men's Clothing store
![Just take the pouch out': How Step One tweaked its underwear for](https://cdn.shopify.com/s/files/1/1853/5335/files/FA_Bigger_Bigger.gif?8732)
the product test
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per adult (price varies by group size)