Hot Chillys Brand Strategy, Identity and Packaging Design — Found
By A Mystery Man Writer
Description
We worked with Hot Chillys, creator of the original base layer, to refashion their brand by revisiting their roots. A top to bottom refresh of their voice, visual expressions and packaging led to 35% sales growth two years in row.
![Hot Chillys Brand Strategy, Identity and Packaging Design — Found](https://www.smashbrand.com/wp-content/uploads/2021/05/Design_Image-2.png)
The Packaging Design Agency That Can Guarantee Performance.
![Hot Chillys Brand Strategy, Identity and Packaging Design — Found](https://www.hotchillys.com/cdn/shop/files/HC_Warmth_Factor_9_-_Small_20c0b58e-051c-4517-bf75-cb2501d02cb2.png?v=4405102712483351853)
Hot Chillys Thermal Fabric Chart
![Hot Chillys Brand Strategy, Identity and Packaging Design — Found](https://static.wixstatic.com/media/84b06e_3661f40ab57449b7905e27ca49964577~mv2.jpg/v1/fill/w_1000,h_571,al_c,q_85,usm_0.66_1.00_0.01/84b06e_3661f40ab57449b7905e27ca49964577~mv2.jpg)
Visual identity: What it is and why it matters for your brand
New Packaging, Same Product - The manufacturer has updated from a tube package design to a pouch packaging design. The product is the exact same with
![Hot Chillys Brand Strategy, Identity and Packaging Design — Found](https://m.media-amazon.com/images/I/81zSDdooTjL._AC_UF1000,1000_QL80_.jpg)
PVA Cooling Towel
![Hot Chillys Brand Strategy, Identity and Packaging Design — Found](https://img.packworld.com/files/base/pmmi/all/image/2011/09/pw_14171_torani1.png?auto=format%2Ccompress&q=70&w=400)
Cool bottles for a hot market
![Hot Chillys Brand Strategy, Identity and Packaging Design — Found](https://worldbranddesign.com/wp-content/uploads/2022/09/02_Hotchaa_World-Brand-Design.jpg)
Branding and Packaging Design for Hotchaa! - World Brand Design
![Hot Chillys Brand Strategy, Identity and Packaging Design — Found](https://thebeespoke.com/wp-content/uploads/2021/06/Facebook-Web-Link-Preview-2-1.png)
brand strategy & identity
![Hot Chillys Brand Strategy, Identity and Packaging Design — Found](https://www.bidnamic.com/hubfs/Bidnamic_May_2021/Images/header.png)
Chilly's Bottles moves from Smart Shopping to Bidnamic
![Hot Chillys Brand Strategy, Identity and Packaging Design — Found](https://images.squarespace-cdn.com/content/v1/5dea98b71726e464412dd89a/8681659c-8a32-4f1e-97c1-12be934bc3d9/HC+Catalog+Full+2.jpg)
Hot Chillys Brand Strategy, Identity and Packaging Design — Found
![Hot Chillys Brand Strategy, Identity and Packaging Design — Found](https://cdn.shopify.com/s/files/1/0070/7032/files/brand_20identity_20design.png?v=1707149848)
Stand out in the Market With Distinct Brand Identity Design (2024
Roman Klis' Pacific Foods Refresh Reminds Us That Soup Season's
![Hot Chillys Brand Strategy, Identity and Packaging Design — Found](https://www.shutterstock.com/image-vector/red-hot-chili-logo-designs-260nw-1277865940.jpg)
41,685 Spicy Logo Images, Stock Photos, 3D objects, & Vectors
from
per adult (price varies by group size)