The Iconic Reebok Brand Is On The Auction Block
By A Mystery Man Writer
Description
Brands do not have to follow a natural lifecycle. Brands can and do live forever. Unfortunately, Reebok, once a great brand of the 1970s and 1980s is about to be an orphan. The Reebok brand is not dead. It can be revitalized, if properly managed.
![The Iconic Reebok Brand Is On The Auction Block](https://img.buzzfeed.com/buzzfeed-static/complex/images/mcylrriaq8aywrui1uff/reebok-shaq-attaq-designer-interview.jpg?output-format=jpg&output-quality=auto)
Behind the Design of Shaq's First Signature Sneaker
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Reebok was meant to be a 'Nike killer.' How the brand lost its No. 1 spot
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Reebok Classics SS19 'Alter the Icons' Campaign
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Reebok Reebok Classic Kendrick Lamar Prototype Size 9 Sample Available For Immediate Sale At Sotheby's
![The Iconic Reebok Brand Is On The Auction Block](https://media.architecturaldigest.com/photos/5d28b5cfd78a3c00099d11ba/16:9/w_2560%2Cc_limit/417744_001a_4.png)
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Reebok Classic Leather Legacy: Release Info + 'Write Your Legacy
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Reebok's Nano CrossFit Franchise Targets Versatility With X1 Debut
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Reebok Is Bringing Back Allen Iverson's Answer 3 Sneaker
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Reebok sale to New York–based Authentic Brands closes - Boston Business Journal
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