After Being 'Starved for Investment,' J.C. Penney Plans $1 Billion in Upgrades
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Department Store Chain Owners Simon, Brookfield Approve Renovations to 664 Stores
![After Being 'Starved for Investment,' J.C. Penney Plans $1 Billion in Upgrades](https://mms.businesswire.com/media/20230831753462/en/1878834/5/Stonebriar_updates-034.jpg?download=1)
JCPenney Builds Momentum with Multi-Year, Self-Funded $1 Billion Reinvestment Plan and Commitment to Make Every Day and Dollar Count for Families Across America
![After Being 'Starved for Investment,' J.C. Penney Plans $1 Billion in Upgrades](https://wwd.com/wp-content/uploads/2022/09/Marc-Rosen-1.jpg?w=225&h=225&crop=1)
JCPenney Sets $1 Billion Program of Upgrades
![After Being 'Starved for Investment,' J.C. Penney Plans $1 Billion in Upgrades](https://assets.apnews.com/7e/ee/e92efd6e4ec79d175183ebe70559/jda0607-edit-edit.jpg)
JCPenney is spending $1 billion on store and online upgrades in latest bid to revive its business
![After Being 'Starved for Investment,' J.C. Penney Plans $1 Billion in Upgrades](https://www.usatoday.com/gcdn/-mm-/9f28e750b9f9376b5159c8159bffd8f99572e6e2/c=0-6-580-441/local/-/media/2018/08/15/USATODAY/usatsports/MotleyFool-TMOT-bdeaa8f0-jcp-pickup_large.jpg)
J.C. Penney losses widen as it boosts sales to clear out inventory
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After Being 'Starved for Investment,' J.C. Penney Plans $1 Billion in Upgrades
![After Being 'Starved for Investment,' J.C. Penney Plans $1 Billion in Upgrades](https://i2-prod.themirror.com/incoming/article79895.ece/ALTERNATES/s615b/1_JCPenney-Investment-23242683190888.jpg)
JC Penny invests $1billion to help revive the century-old brand by 2025 - The Mirror US
![After Being 'Starved for Investment,' J.C. Penney Plans $1 Billion in Upgrades](https://i0.wp.com/fourweekmba.com/wp-content/uploads/2021/07/what-happened-to-jcpenney.png?fit=2560%2C1931&ssl=1)
What happened to JCPenney? - FourWeekMBA
![After Being 'Starved for Investment,' J.C. Penney Plans $1 Billion in Upgrades](https://www.marketplace.org/wp-content/uploads/2019/08/jcp.jpg?w=350)
Inside J.C. Penney's $1 billion plan to boost business - Marketplace
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