Lululemon's Align Dupe Swap: The Dupe Strategy Every Brand Should
By A Mystery Man Writer
Description
Lululemon’s popup event converted bargain bin shoppers who were buying dupes online into high-end, luxury legging brand ambassadors.
![Lululemon's Align Dupe Swap: The Dupe Strategy Every Brand Should](https://cdn.sanity.io/images/bl383u0v/production/24d982d2238450d26b535997173222d6a0112efc-8192x5464.jpg?rect=0,581,8192,4301&w=1200&h=630&q=70&fit=crop&auto=format)
Lululemon gave out $98k worth of leggings—here's how and why
![Lululemon's Align Dupe Swap: The Dupe Strategy Every Brand Should](https://wwd.com/wp-content/uploads/2023/04/Align-Campaign-10-1.jpg?w=150)
/wp-content/uploads/2023/04/Align-Campaign
![Lululemon's Align Dupe Swap: The Dupe Strategy Every Brand Should](https://litchfieldmedia.org/wp-content/uploads/sites/25108/2019/12/CopyofLMBLOGCOVERS281429.png)
Blog - Page 7 of 8
Lululemon will swap knockoff leggings for theirs — for free
![Lululemon's Align Dupe Swap: The Dupe Strategy Every Brand Should](https://wwd.com/wp-content/uploads/2023/04/Align-Campaign-6.jpg?w=300)
Lululemon to Swap 'Dupe' Leggings for Align Leggings
![Lululemon's Align Dupe Swap: The Dupe Strategy Every Brand Should](https://litchfieldmedia.org/wp-content/uploads/sites/25108/2022/09/LM-SHOWIT-BLOG-COVERS-1080-%C3%97-1080-px.png)
Ads Archives
Lululemon, having joined the S&P500, now wants you to wear its clothing outside the gym
Lululemon will swap knockoff leggings for theirs — for free
Melissa Litchfield Social Ads & Funnels (@litchfieldmedia
![Lululemon's Align Dupe Swap: The Dupe Strategy Every Brand Should](https://asliceofstyle.com/wp-content/uploads/2023/11/align-dupes-700x1244.png)
Lululemon Align Leggings Dupe - A Slice of Style
![Lululemon's Align Dupe Swap: The Dupe Strategy Every Brand Should](https://149808042.v2.pressablecdn.com/wp-content/uploads/2023/08/Lululemon-Dupe-Event.jpg)
Lululemon's Brilliant Marketing Strategy to Eliminate Dupes - Big Red Jelly
![Lululemon's Align Dupe Swap: The Dupe Strategy Every Brand Should](https://litchfieldmedia.org/wp-content/uploads/sites/25108/2023/01/LM-SHOWIT-BLOG-COVERS-1080-%C3%97-1080-px.png)
Melissa Litchfield, Author at - Page 2 of 8
![Lululemon's Align Dupe Swap: The Dupe Strategy Every Brand Should](https://bald.agency/wp-content/uploads/2023/12/The-Align-Legging-Dupe-Swap.png)
The Marketing Hourglass: Reimagining the Traditional Funnel
![Lululemon's Align Dupe Swap: The Dupe Strategy Every Brand Should](https://litchfieldmedia.org/wp-content/uploads/sites/25108/2022/11/LM-SHOWIT-BLOG-COVERS-1080-%C3%97-1080-px.png)
Blog - Page 3 of 8
from
per adult (price varies by group size)