Teen retail's hottest lingerie brand is supercharging its biggest weapon against Victoria's Secret
By A Mystery Man Writer
Description
Aerie/Ali MittonAerie's new role models Rachel Platten (left), Yara Shahidi, and Aly Raisman are pictured along with Iskra Lawrence, one of Aerie's best-known
![Teen retail's hottest lingerie brand is supercharging its biggest weapon against Victoria's Secret](https://www.businessinsider.in/thumb/msid-48875945,width-700,height-525/At-Victorias-Secret-scantily-clad-mannequins-abound-.jpg)
We visited teen retail's hottest lingerie brand and saw why it's
![Teen retail's hottest lingerie brand is supercharging its biggest weapon against Victoria's Secret](https://static01.nyt.com/images/2022/07/14/fashion/14vs-rebranding3/merlin_209899662_66476ddf-5c2c-485c-8bf7-e0473ef9e85f-articleLarge.jpg?quality=75&auto=webp&disable=upscale)
How Victoria's Secret Is Trying to Rebrand - The New York Times
![Teen retail's hottest lingerie brand is supercharging its biggest weapon against Victoria's Secret](https://images.fastcompany.net/image/upload/w_1280,f_auto,q_auto,fl_lossy/wp-cms/uploads/2019/03/p-1-report-women-prefer-target-lingerie-over-victoriaand8217s-secret.jpg)
Target lingerie easily beat Victoria's Secret in a survey of young wom
![Teen retail's hottest lingerie brand is supercharging its biggest weapon against Victoria's Secret](https://nypost.com/wp-content/uploads/sites/2/2023/03/NYPICHPDPICT000007776179.jpg)
Victoria's Secret lingerie spectacular is back — and woke
![Teen retail's hottest lingerie brand is supercharging its biggest weapon against Victoria's Secret](https://www.businessinsider.nl/wp-content/uploads/2020/05/34aeaa03b7087efe4499b296aea66d0b5ef1400d.jpg)
The rise and fall of Victoria's Secret, America's biggest lingerie
![Teen retail's hottest lingerie brand is supercharging its biggest weapon against Victoria's Secret](https://ichef.bbci.co.uk/images/ic/480xn/p0ggqpbk.jpg.webp)
The return of a divisive lingerie brand
![Teen retail's hottest lingerie brand is supercharging its biggest weapon against Victoria's Secret](https://northbynorthwestern.com/content/images/2019/04/Screen-Shot-2019-04-23-at-9.40.55-PM.png)
What lingerie brands to buy from if you're tired of Victoria's Secret
Victoria’s Secret Very Sexy Luxe Lingerie Unlined Strappy Bralette Black. Condition is New with tags. Shipped with USPS First Class.
![Teen retail's hottest lingerie brand is supercharging its biggest weapon against Victoria's Secret](https://i.ebayimg.com/images/g/jyYAAOSwRfNf-oHR/s-l400.jpg)
Victoria’s Secret Very Sexy Luxe Lingerie Bondage Strappy Bralette Sz L Black
![Teen retail's hottest lingerie brand is supercharging its biggest weapon against Victoria's Secret](https://i.ytimg.com/vi/byBCkV_j-As/maxresdefault.jpg)
Aly Raisman Joins Aerie's Body Positive Campaign
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per adult (price varies by group size)