Aerie's body positive campaign just proved that it pays to portray real women in ads - HelloGigglesHelloGiggles
By A Mystery Man Writer
Description
Strong is the new skinny” is great, but here's how it can be problematic
![Aerie's body positive campaign just proved that it pays to portray real women in ads - HelloGigglesHelloGiggles](https://media-cldnry.s-nbcnews.com/image/upload/t_fit-1500w,f_auto,q_auto:best/newscms/2018_28/1352623/aerie-ad-campaign-today-180712-tease.jpg)
Aerie bra ads feature models with disabilities
![Aerie's body positive campaign just proved that it pays to portray real women in ads - HelloGigglesHelloGiggles](https://static6.businessinsider.com/image/5a6620437101ad2df16f691d-1905/%201%20calvin-klein-s18-01-underwearpr02.jpg)
Calvin Klein
6 women prove that every body is sexy in this empowering photo series
![Aerie's body positive campaign just proved that it pays to portray real women in ads - HelloGigglesHelloGiggles](https://penji.co/wp-content/uploads/2023/04/1.-aerie.jpg)
Body Positivity in Marketing: Tips + Best Examples from Brands - Unlimited Graphic Design Service
Kristen Bell is keeping the lingerie-inspired fashion trend alive
![Aerie's body positive campaign just proved that it pays to portray real women in ads - HelloGigglesHelloGiggles](https://thebrianahansen.files.wordpress.com/2021/04/screen-shot-2021-04-29-at-10.29.10-am.png)
Watch – Briana Hansen
![Aerie's body positive campaign just proved that it pays to portray real women in ads - HelloGigglesHelloGiggles](https://hellogiggles.com/wp-content/uploads/sites/7/2016/03/09/aerie.jpg?quality=82&strip=all)
Aerie's body positive campaign just proved that it pays to portray real women in ads - HelloGigglesHelloGiggles
![Aerie's body positive campaign just proved that it pays to portray real women in ads - HelloGigglesHelloGiggles](https://img.buzzfeed.com/buzzfeed-static/static/2016-03/7/15/enhanced/webdr13/longform-original-7254-1457384148-4.png)
Aerie's Body Positive Message Sent Sales Skyrocketing
I went to a real life body positive pool party, just like in Shrill. Here's what happened
from
per adult (price varies by group size)